Use Of Special Effects On Science Fiction - 981 Words

Similar to genres in a collection of books, films are also categorized by the different styles being expressed in the film. Science fiction was influenced in early films by capturing the animation of different worlds or futures that may seem real but is actually fiction. Science fiction enables viewers to directly witness and understand science used by the corporation of visionary content. Their detailed images bring viewers closer to another world by creating a sense of reality. Science fiction films uses elements such as sounds, language, entertainment, and special effects to draw the attention of viewers. What makes films like Avatar considered science fiction, are the surreal settings, strange creatures, time traveling, and advancements of technology. Advancements of technology has opened the way for special effects in science fiction films which help draw the attention of viewers. A variety of special effects are used in science fiction films ranging from artificial skin and explosions, to creating realistic weather conditions. Viewers are commonly familiar with wrinkles and flaws in skin (Lutz). Artificial skin in science fiction films includes anything that does not look familiar in real life such as blends in line and edge on the skin, in order to bring an illusion to viewers. Different shaped jaws to different shaped ears are also used in science fiction films (Lutz). In the film Avatar, instead of using real artificial skin on the characters, the film isShow MoreRelatedThe Science Fiction Film Genre Essay1683 Words   |  7 PagesScience Fiction Films The science fiction film genre has been around almost as long as movies have, but like the cinema it is still a fairly young art form. This genre came into existence shortly after the invention of the movie camera in 1888 and has endured for over one-hundred years. Science fiction is adaptive; it changes with the times and this trend can be seen in its incorporation of other genres, cultural history and technology. This essay will attempt to define the genre, chronicle the historyRead MoreEssay on How Terminator Two Satisfies the Science Fiction Genre1157 Words   |  5 PagesHow Terminator Two Satisfies the Science Fiction Genre The film, ‘TerminatorÂ’ is part of a trilogy; Terminator 2 is the sequel to the first terminator film- Terminator 1. The auteur, James Cameron, produced the first terminator movie in 1984; and because the film was a big success with a range of viewers- the majority of different genre lovers- , James Cameron had decided to create a sequel, which was producedRead MoreAvatar, By James Cameron Essay1358 Words   |  6 PagesBelinda Duhl THEA 1023, Fall Semester 2016 Due: Saturday, December 10, 2016 Avatar Avatar, a 2009 American epic science fiction film was directed, written, co-produced, and co-edited by James Cameron. The film’s main stars are Sam Worthington, Zoe Saldana, Stephen Lang, Giovanni Ribisi, Michelle Rodriquez, and Sigourney Weaver. The story formula or plot is the specific actions and events that filmmakers select, and the order in which they arrange those events and actions to effectively convey on-screenRead MoreAtomic Bombings of Hiroshima and Nagasaki and Science Fiction1626 Words   |  7 Pagespoints on science fiction films. Furthermore, Ryfle takes an intensive approach toward Godzilla has he provides evidence that advances his argument with the help of Susan Napier’s article â€Å"Panic Sites† where she demonstrated key points toward Japanese science fiction films and relate to Ryfle’s point of view. Whereas the famous Feminist write of the 1950’s and 60’s, Sontag disagrees with Ryfle on his idea and leans toward the more extensive way of thinking has she portrays to argue that science fictionRead MoreCgi (Computer Generated Imagery)1435 Words   |  6 Pagesthen a year. Movies have stuck to CGI majority of the time making it the new standard for most viewers, the new type competition between production companies, and the new requirement on resumes for hopeful animators. CGI gave the production of science-fiction movies the possibility to have a realistic feel. The significant differences between CGI and classical hand-drawn animations are not only the obvious; one being done by computer and one is on paper. The biggest difference is time efficiency andRead MoreThe Matrix And Charlie Angels1614 Words   |  7 Pagesfor that film. Movie genre is the term used to differentiate between various number of films. There are around five fundamental groups that are big and prevalent i.e. Action, Horror, Comedy, Science fiction. In this essay ,I will be comparing two films, The Matrix and Charlie Angels. I will discuss the use of cinematography, the genres of the films, and how effective they are. I will also look at the characters, action, plot ,sound and atmosphere created, and how these are aimed at each film sRead MoreScience Fiction : The Twilight Zone1159 Words   |  5 PagesScience fiction has had many notable cult television shows. Two of the most influential and popular shows were the timely Twilight Zone (1959-1964) and the cult favorite The X-Files (1994-2002). Both have been staples in popular culture by reflecting on social structure and politics through the use of science fiction. (Booker). By comparing the two shows, I will showcase how science fiction became the most influential genre in television history. Science fiction was a genre not very popularizedRead MoreFahrenheit 451 By Francois Truffaut1310 Words   |  6 PagesAnalysis Franà §ois Truffaut’s 1966 science fiction film, Fahrenheit 451, encapsulates a dystopian society that controls its inhabitants. This film is based off of Ray Bradbury’s 1953 novel of the same title.Truffaut took the novel and created a full length film to tell the story. The use of future is a common characteristic of science fiction movies, yet this particular film uses future to relay its message, not just as the setting. The technical aspects, effects and setting work together to createRead MoreThe Problem With Science Fiction Movies Today1095 Words   |  5 Pages The Problem With Science Fiction Movies Today â€Å"May The Force Be With You.† These are the words that made Star Wars a phenomenon and broke ground in science fiction movies. Science Fiction has been around for such a long time and a director puts a lot of passion with the material. Although there have been many great science fiction movies, there are many bombs, and that has been especially the case with recent ones. (NOTE: For this I’m mainly going to stick with original Sci-Fi not franchises)Read MoreDescribe the Most Interesting Movie That You Have Seen1710 Words   |  7 Pages  When did you see it?   What is the story about?   And explain why this movie was interesting to you. Last summer, my family and I went to AMC Movie Theater in Cupertino and enjoyed a movie entitled â€Å"Journey to the Center of the Earth†. It was a Science Fiction and adventure movie in three-dimensions. We enjoyed state-of –the-art computer graphics in the movie. For instance, when a dinosaur chased the characters, I was on edge as if I were with them. The movie’s plot started from the idea that another

Effects Of The French Revolution On The World - 1907 Words

Carolina Swindel Dr. Frost; MYP World History, Period 1 30 October 2015 The Effects of the French Revolution on the World After the American Revolutionary War the French were left with millions of dollars in debt because of their efforts to help the U.S defeat the British. Charles Alexandre de Calonne, the Controller-General of Finances in 1786 attempted to fix the money problem but his ideas on reform offended the French Parliament so much that Louis XVI was forced to dismiss him. The Controller-General of Finances who was appointed after him, Lomà ©nie de Brienne found that in order to fix the money problems he was forced to revert to the previously suggested reforms and King Louis XVI registered them without the approval of Parliament. This led to opposition between Parliament and the King, which eventually spread to all of France. Violent riots broke out in towns across France, marking the beginning of the French Revolution (Furet 49-51). The ideas and documents created as a result of the French revolution may have had a significant impact on human rights and modernized law and politics throughout the world. One of the important legacies of the French Revolution was Declaration of the Rights of Man and Citizen and its impact on human rights. During the summer of 1789 several revolutions rocked France that effected decisions made later. These revolutions included the revolution of the Deputies, the Urban Revolution, and the Peasant Revolution, which led to the Storming ofShow MoreRelatedEffects of the French Revolution1136 Words   |  5 PagesThe French Revolution’s Effects on Europe The effects of the French Revolution were political, social, economic, and religious. Europe was devastated and overjoyed by a revolution that happened in only France. There were many ways people rebelled which changed and affected Europe in different areas. A new political government began to form; borders of cities and countries were redrawn on European maps. Social effects included equality of the people and enlightenment of many citizens. TheRead MoreThe American Revolution And The War Of Independence964 Words   |  4 Pagesof the American Revolution and the war of Independence, especially consisting of the people directly involved within the Americas. Of course the people of the colonies were involved because they were the main participant in the war and the British were involved because that is who the colonies were fighting to gain independence from. The Indians were involved in a minor way, mainly on the British side. The African Americans also played a part in helping the Americans. The French also played a roleRead MoreThe Effect Of The French Revolution On The Artistic Foundation Of French People702 Words   |  3 PagesThe effect of the French Revolution on the artistic foundation of French people, and eventually the world at large, it’s incalculable. Two styles of the styles that permeated the developments of the French Revolution were the Neoclassical and the Romantic style, which mixed Baroque and Rococo elements. (Metropolitan Museum of Art). The major artistic style in France, however, at about that time, was the Neoclassical. Elements such as scientific advancements and excavations of ancient sites, yieldedRead MoreThe French Revolution Occurred During The Time Periods1414 Words   |  6 PagesThe French Revolution occurred during the time periods 1787 to 1799 which shook France. Its climax reached in 1789 when the ancien regime ended in France. The French Revolution was the most violent and by far the most universally significant revolution compared to the rest. The initial cause of the revolution was the social st ructure of the West. One social structure that was based on the holding of all land by fees that resulted in the relation of the king to vassal was called the feudal systemRead MoreThe French Revolution : A Stepping Stone Into The Future878 Words   |  4 PagesThe French Revolution: A Stepping-Stone Into the Future The French Revolution of 1789 started simple because a group, the National Assembly of France, acting as representation for the people of France, attempted to help the struggling peasants by limiting of the monarchy’s power. The result was complete chaos: The end of French monarchy, the death of the king and queen, the Reign of Terror and Napoleon Bonaparte’s rise to power (French Revolution). These events all played a role in setting the nationRead MoreThe French Revolution And The Revolution1305 Words   |  6 Pages The French Revolution (1789-1814) was a period that affected the outcome of world history tremendously. This is considered a major turning point in European history which has led to dramatic changes in France and other regions of the world. Various social and political issues led to the start of the revolution. Politically, France suffered under the rule of Louis XVI, who ruled by absolute monarchy. Many people had their natural rights renounced and weren’t able to have a political voice. SociallyRead MoreThe Industrial Revolution Essay595 Words   |  3 PagesThe Industrial Revolution The Industrial Revolution is a term usually applied to the social and economic changes that mark the transition from a stable agricultural and commercial society, to a modern industrial society relying on complex machinery rather than tools. There have been numerous debates to the use of this term because the word revolution suggests sudden, violent, unparalleled change. Even though there was an unparalleled change in the world, it was by no means sudden norRead MoreThesis on the First World War1510 Words   |  6 Pagesthe increase in human/nations participation was occasioned by the industrial revolution and the French revolution. B. Thesis: The First World War stimulated the greatest changes in warfare because it brought about new technology and industry development, advancement in science, and improved infrastructure and communication; essentially the First World War combined the legacies of the French and Industrial Revolutions and set the pattern for twentieth century warfare. ii. The industrialization inRead MoreThe French Revolution And Its Effects On The Planet s History1272 Words   |  6 PagesThe French Revolution 1789-1799 is known as a standout amongst the most critical occasions on the planet s history. Its effect barely can be exaggerated because of comprehensively brought about suggestions. Along these lines, it is considered as by and large substantial birth of cultivated standards. Being allocated to discover circumstances and end results of French Revolution, it is very hard to be maximally extensive with answer. Proper breaking down requires a lot of things considering. Be thatRead MoreThe French Revolution And The Enlightenment1471 Words   |  6 Pagesradical actions of the French Revolution sparked by philosophies of Enlightenment, will impact the future. Historical figures such as Robespierre heading the Great Assembly will drive change in culture through the revolution, in hopes of achieving enlightened societies. The 18th century marks the beginning of modern history. The French revolution playing a role in furthering Enlightenment, will led to a chain of events that will change the course of the future and modernize the world through the intellectual

Private and Commercial Law Agency †Free Samples to Students

Question: Discuss about the Private and Commercial Law Agency. Answer: Introduction: According to section 4 of the Partnership Act any person who has entered into a partnership with one another unless such partnership is an incorporated limited partnership, is collectively termed as a partnership firm (Blackett-Ord Haren, 2015). The name under which the partnership business is carried out is called the firm name. In Smith v Anderson [1880] 15 Ch D 247, it was held that the persons carrying out the partnership business under the firm are called partners of the firm. In order to commence a partnership business, the persons who intend to carry out the business to gain profit, must enter into a verbal or a written agreement and such partnership agreement shall govern the rights, liabilities and obligation of the partners towards each other, the third parties and the firm (Mitchell et al., 2016). As per section 5 of the Act every partner of a partnership firm is an agent of the firm and of the co-partners for the purpose of carrying out the business of the partnership firm. If such partner acts or carries out the business in the way as it is normally carried out by the firm the firm and the partners become bound by the action of the one of the partners (Parker, 2015). However, such partner so acting does not have any authority to act on behalf of the firm or the person with whom such partner is dealing with knows that the partner has no authority. According to section 6 (1) of the Act, any act done or executed by any partner in order to carry out the business of the firm in the name of the firm which signifies the intention to bind the firm, is binding on the firm and all the partners. However, if there is an agreement between the partners of the firm that any one or more partners have restricted powers to bind the firm, no act done contrary to the agreement shall bind the firm with respect to the persons having notice of such agreement (Slorach Ellis, 2016). Every partner of a firm shall be responsible for the conduct of the other partners in the general course of business. The partners stand in a fiduciary relation to one another in every matters relating to partnership (Roehrich, Lewis George, 2014). The partners must act in good faith and exhibit honesty and fairness in their conduct while carrying out the business of the firm as was held in United Dominions Corporation Ltd v Brian Pty Ltd [1985] HCA 49. The partners must place the interest of the partnership above their personal interests. The partners are under legal obligation to maintain fair dealings throughout the partnership until the dissolution of the partnership firm. According to Section 19 of the Act, the rights and duties of the partners may vary by the consent of all the partners and such consent may either be expressed or inferred from the course of dealings (Cohen, 2017). In the given scenario, Simon George Sara and Mary entered into a partnership agreement and the name of their partnership firm is Computer Solutions. According to the terms of the agreement, it was expressly mentioned that the partners are authorized to enter into contracts of certain amount but in case the amount exceeds the stipulated amount, it would require the consent of all the partners. Simon entered into two transactions without the consent of the remaining partners from Sunstar Computer Hardware Ltd and You Beaut Ute Ltd. George Sara and Mary refused the delivery of both the storage drives. According to section 5 of the Partnership Act 1892, every partner of a partnership firm is an agent of the firm and of the co-partners for the purpose of carrying out the business of the partnership firm. If such partner acts or carries out the business in the way as it is normally carried out by the firm, the firm and the partners become bound by the action of such partner. However, the partners must act in good faith and disclose every matter to the other partners relating to the business of the partnership firm and must place the interest of the firm above ones personal interest. Now, Section 19 of the Act, states that the rights and duties of the partners may vary by the consent of all the partners and such consent may either be expressed or inferred from the course of dealings. As per the terms of the agreement, it was expressly mentioned that the partners are authorized to enter into contracts up to a stipulated amount but where the amount exceeds the stipulated amount, the contract shall require the consent of all the partners. Simon entered into the transactions without informing the remaining partners as he was authorized to do so under the partnership agreement between them. Simon has entered into the contract in the general course of the business and with the intention to expand the partnership firm into freight business, that is, he entered into the transaction in the best interest of the firm. Further, according to section 6 (1) of the Act, any act that is done or executed by any partner to carry out the business of the firm and such act is done or executed in the name of the firm with the intention to bind the firm, is binding on the firm and all the partners. Since the Simon has entered into both the transactions on behalf of the firm Computer solutions, it would amount to an act done or executed in the name of the firm and his intention to expand the business of the firm amounts to an act done or executed in the best interest of the firm. Conclusion In the present case, a legal proceeding has been initiated against the firm and under such circumstances; the remaining partners and Computer Solutions are legally bound by the act of Simon. Reference List Blackett-Ord, M., Haren, S. (2015).Partnership Law. Bloomsbury Publishing. Cohen, G. M. (2017). LAW AND ECONOMICS OF AGENCY AND PARTNERSHIP.The Oxford Handbook of Law and Economics: Volume 2: Private and Commercial Law, 399. Mitchell, R., O'Donnell, A., Marshall, S., Ramsay, I. (2016).Law, corporate governance and partnerships at work: a study of australian regulatory style and business practice. Routledge. Parker, D. (2015). The Company in the 21 st Century: Piercing the veil: reconceptualising the company under law.Journal of Business Systems, Governance Ethics,10(2). Roehrich, J. K., Lewis, M. A., George, G. (2014). Are publicprivate partnerships a healthy option? A systematic literature review.Social Science Medicine,113, 110-119. Slorach, J. S., Ellis, J. (2016).Business Law 2016-2017. Oxford University Press. Smith v Anderson [1880] 15 Ch D 247. United Dominions Corporation Ltd v Brian Pty Ltd [1985] HCA 49.

Intersexuality And Essays - Sexual Reproduction, Gender, Sex

Intersexuality and Scripture As a brute physical phenomenon, the bodiliness of people like us who are born intersexed challenges cherished assumptions about sex and gender made by many people within Western society. A variety of social institutions, including the dominant canons of medical practice and conceptions, much of the domain of the law itself, and some of the religious teachings which have loomed so large in the history of the West, tend strongly to support the notion that sex and gender is a dichotomy, and that any given human being is either deterninately and unequivocally male or determinately and unequivocally female. Congenitally intersexed physicality gives the lie to this dichotomous model of sex and gender. It is scant wonder, therefore, that fundamentalist Christians, who could be expected strongly to support the dichotomy which looms so large in the idealised model of the family, should feel threatened by the phenomenon of intersexuality and should seek to find religious arguments against it. It is not uncommon for Christian fundamentalists, faced with intersexuality as a brute fact, to adduce scriptural grounds for the condemnation of avowed intersexuality, at least, as ``unnatural'' and as something which is at odds with the will of God as expressed in the order of creation. This theological condemnation of lived intersexual identities also finds expression in unconditional support for surgical interventions, as early as possible, aimed at making the unacceptably ambiguous bodies of intersexed infants and children conform to the dichotomous model, in which there is no room whatsoever for ambiguity. This apparently religiously-motivated endorsement of surgery is insensitive to the fact that in most cases surgery is not necessitated by any real threat to the life or health of the infant, so that it is purely cosmetic in character. It is also insensitive to the fact that such aesthetically-driven surgical interventions frequently give rise to medical problems later in life, and can therefore be directly detrimental to the health of an otherwise flourishing intersexed person. Two Biblical proof-texts in particular tend to be cited as part of this rejection of intersexual identities and to show that intersexed bodies must be cut into conformity with the male/female dichotomy. The first of these texts is Genesis 1:27: ``So God created man [the Hebrew is ``Adam''] in his own image, in the image of God he created him; male and female he created them.'' This is claimed to show that human beings are, by virtue of the divine ordering of creating itself, either male and not female or female and not male, and that nothing intermediate or ambiguous is sanctioned. The second of these proof-texts is Numbers 5:3 which, in connexion with those who contract particular ritual defilements, commands that ``you shall put out both male and female''. Those who brandish this verse note that ``both male and female'' means everyone, and that this implies that there can be no-one who is not unambiguously male or unambiguously female. Both proof-texts, but particularly Genesis 1:27, are cited in defence of an absolute division between the sexes which will not tolerate anything in between. Let us therefore look at Genesis 1:27. I am not personally a Biblical literalist, and doubt that the two Biblical stories of creation (a priestly account, in Genesis 1:1 - 2:3, and what is called the Yahwist's account, in Genesis 2:4 - 2:24) were even intended to be taken literally. For all that, it is interesting to note that Genesis 1:27, the proof-text for Biblical literalists who wish to argue that hermaphroditism is somehow unnatural or unscriptural, is perhaps more ``herm-friendly'' than many Biblical literalists realise or than translations suggest; and there are early Jewish exegetical traditions which undermine its use as a scriptural rejection of intersex identity. Genesis 1:27 and Numbers 5:3 (which also has a section which the RSV translated as: ``both male and female'', used as synonymous with ``everyone'') have sometimes been thrown at me in order to argue that God created all human beings determinately male or determinately female with nothing in-between. It has been used, in my experience, to argue that a person like me does not satisfy the Biblical criterion of humanity, from which it was inferred that I am unbaptisable and could therefore not have been baptised validly. The use of either of these passages in this way is in fact odd and indeed rather comical, for there is a Rabbinical gloss on Genesis 1:27 which suggests that ``Adam'', at least, most certainly did not have a clear and unequivocal gender identity, and indeed that Adam was an hermaphrodite. The verse states, in the language

Using Databases at Best Buy †CIS Research Paper

Using Databases at Best Buy – CIS Research Paper Free Online Research Papers Databases within Organizations University of Phoenix Databases within Organizations Many organizations use databases to input, access, change, and retrieve valued data. According to Philip (2008), a database is defined as the Collection of data produced and retrieved by computer. A database program, as defined by Philip (2008), enables the computer to generate files of data and later search for and retrieve specific items or groups of items. Within an organization, the data is usually made up of information about the organizations inventory, customers, employees, sales reports, payroll, etc. According to CNN Money (2008), Best Buy is a company with about 150,000 employees. With this many locations, employees and customers, the company must make investments in database applications. Within some Best Buy stores, is a company called Geek Squad, which is a business of its own. The Geek Squad is an organization of employees with the intention of helping customers with computer problems including software, hardware and basic user errors. This company uses a database application called Star Phoenix, which helps the employees keep track of information pertaining to customers and computers. Star Phoenix is used to input the customers information as well and the computer information. The databases contains a large list of customer and computer data from everywhere in the United States. This enables only the Geek Squad employees to check-in the computer, change the status of the computer from in repair to repaired, input details about the processes used to fix the computer, and check-out the customer. Some computers must be sent out to a service center for further testing and repairs. This repair process can take about two to seven weeks to be returned to the store depending on where the computer is shipped to. The Star Phoenix application allows any Geek Squad employee to access the status and information about repairs done on the computer. This gives customers peace of mind, because they are able to call the Geek Squad and find out when they can pick up their computer. This database application allows the employees in the Geek Squad to assist costumers when needed and to help communicate across the county to other Geek Squad employees and repair centers. Another beneficial feature of Star Phoenix is sending and receiving repaired computers for the Best Buy store and customers. When a computer is shipped out, it must go through the shipping process. This is started by first entering the customer and his or her computer, if the computer has had multiple problems or can be diagnosed to be sent out, the employee must send the computer to the repair center. When the employee inputs the information to send out the computer, a few document print out. One of the documents must be signed by the customer, and the others are used to label the box for shipment. After the documents are printed and the customer signs one, the employee will box up the computer and send it to the repair center the next day via UPS. When a computer is delivered from the repair center, the employees will go into the application, Star Phoenix, and receive the package. This lets the repair center know that they physically received the computer in the store. Receiving a package also sends an automatic phone call to the customer to let them know the computer is at their Best Buy store and can pick up the computer. Although Star Phoenix is an accommodating application to the Geek Squad, a couple improvements can be made within the database application. First, this application must have a master data management strategy to eliminate duplicated and replicated data. When an employee searches for a customer based on a new phone number, they create a replicate in the system. The database contains many names, addresses, phone numbers, computer models, etc. When a customers name is replicated, the employees run the risk of entering incorrect data. When the customer comes back to pick up his or her computer, the other employees might not know where to find it because they are looking for the wrong computer. This creates confusion and upset customers. If a master data management application were involved, this could alleviate some of the major problems within this small company. Another improvement is who can access the information within the database. Some Best Buy customer service employees are not able to access the Star Phoenix application if a customer calls and the Geek Squad employees are busy. This causes the customer to either wait on the phone for an available Geek Squad employee or have an employee call them back. Customer service representatives should have access to the basic information within the application; this way the customer can find out the status of their computer and ensures the accuracy of information given by the customer service representative. In conclusion, the Star Phoenix database/application is a very powerful application if used correctly. This application has helped customers, employees, and the whole Geek Squad company. Star Phoenix helps employees input, access, change, and retrieve valued data which in turn helps their customers. References database World Encyclopedia. Philips, 2008. Oxford Reference Online. Oxford University Press. Apollo Group. Retrieved April 17, 2009. Available from Stair, R., Reynolds, G. (2006). Fundamentals of Information Systems Third Edition. Retrieved April 17, 2009. Available from https://ecampus.phoenix.edu/content/eBookLibrary2/content/eReader.aspx?assetMetaId=40c49ad5-1e2d-46ea-bc8d-a11fbe9e78eaassetDataId=93378648-c2ed-4323-8abc-d04e8dda5728 CNNMoney (2008). BBY Company Information. Retrieved April 17, 2009 from http://money.cnn.com/quote/snapshot/snapshot.html?symb=BBY Research Papers on Using Databases at Best Buy - CIS Research PaperIncorporating Risk and Uncertainty Factor in CapitalResearch Process Part OneThe Project Managment Office SystemNever Been Kicked Out of a Place This NiceLifes What IfsOpen Architechture a white paperBionic Assembly System: A New Concept of SelfInfluences of Socio-Economic Status of Married MalesThe Relationship Between Delinquency and Drug UseTwilight of the UAW

3 Faulty Constructions of In-Line Lists

3 Faulty Constructions of In-Line Lists 3 Faulty Constructions of In-Line Lists 3 Faulty Constructions of In-Line Lists By Mark Nichol The interrelationship of words or phrases in a list of things set out in a sentence (known as an in-line list, as opposed to a vertical list) is often obscured by erroneous syntax. For each of the following examples, discussion and revision point out the errors of equivalency. 1. The average large project runs 45 percent over budget, 7 percent past deadline, and delivers 56 percent less value than expected. The verb runs pertains to the first two figures but not to the last, so the first two list items must be connected by a conjunction to share it, and because doing so reduces the number of list items from three to two, no commas are necessary: â€Å"The average large project runs 45 percent over budget and 7 percent past deadline and delivers 56 percent less value than expected.† 2. Cybersecurity is a critical organizational priority in the boardroom, C-suite, information technology department, and every area of the business. Each of the first three items in this list, to be parallel with the final item, should have their own iteration of the: â€Å"Cybersecurity is a critical organizational priority in the boardroom, the C-suite, the information technology department, and every area of the business.† Alternately, the structure of the sentence can be altered so that the first three items constitute one larger item, which requires a couple of revisions to the sentence so that it and the final item are equivalent: â€Å"Cybersecurity is a critical organizational priority in the boardroom, C-suite, and information technology department and in every area of the business.† 3. Over the years, Jones would also master piano, bass guitar, clarinet, alto and tenor saxophone. Alto is not a distinct list item- it is part of the item â€Å"alto and tenor saxophone†- so that phrase must be preceded by a conjunction: â€Å"Over the years, Jones would also master piano, bass guitar, clarinet, and alto and tenor saxophone.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:50 Idioms About Talking25 Russian Words Used in English (and 25 More That Should Be)6 Foreign Expressions You Should Know

Comparing and contrasting the marriages of John and Margaret Winthrop Essay

Comparing and contrasting the marriages of John and Margaret Winthrop and John and Abigail (Portia) Adams - Essay Example From the analysis that will be performed, it will be plainly obvious to the reader that even though these couples were relatively closely related, in terms of their historical life span and the fact that they both had strong relationships with their spouses, the nature of these relationships were quite dissimilar from one another. Ultimately, the only similarity that can be noted is with respect to the fact that both Abigail and John Adams as well as Margaret and John Winthrop experienced an unbelievably close and intimate relationship in which they shared a litany of their innermost thoughts, fears, longings, and goals. Firstly, with regards to a level contract, it can quickly be, even a cursory level of analysis, that Abigail and John Adams shared an unbelievably close relationship that was tamed with elements of mutual intellectual stimulation, political thought, humanistic interpretations of philosophy, and a litany of other hopes, dreams, and aspirations. As such, the relationsh ip that John and Abigail Adams shared was very much as strong as the relationship of Margaret and John Winthrop shared; however, the key differential was with regards the range and depth of topics that these two discussed within their letters. Whereas one particular letter may be concentric upon focusing on the health concerns that John and Abigail had at any particular time in their life, this discussion could easily segue into religious, philosophical, or political discussions with regards to the way in which the nascent Republic was growing. By means of comparison the relationship that Margaret and John Winthrop shared, as exhibited throughout their letters, was less expansive as compared to John and Abigail Adams. This should not be understood to mean that the relationship that Margaret and John Winthrop illustrated within their letters was somehow less fulfilling or less close than that which has been described between John and Abigail Adams. Rather, the key differential that c an be noted is with respect to the fact that Margaret and John Winthrop’s letters are almost exclusively formulated around a very rigid interpretation of religion and the means through which an Almighty power governs each and every aspect of life; no matter how negligible or no matter how seemingly trivial such an aspect might be. Whereas it is true that different topics besides religion are discussed, a return to religious the means and a focus upon the fact that no matter which alternative, the variant, or decision is brought about in the fullness of time, the Almighty will ensure His will is done. This of course begs the reader to question why Margaret and John Winthrop e’sxpended such a great deal of time and ink discussing the issues that they had. If indeed it were true that their faith was so strong that they placed any and all of their concerns into the divine hands of an Almighty God, one wonders why it was necessary to continually reference these issues and u ltimately end the conversation with a representation of the fact that God was in control and the only thing that they need to do about it was submit their will to him and pray. What can be understood with regards to the differential between these two relationships has to do with the dynamics of how they were formed. Whereas Abigail and John relied upon each other as a function of determining which course of action was best and how they should proceed and consider key situations within their lives,

Taxes Should Go Up for the Upper Class Essay Example | Topics and Well Written Essays - 1000 words

Taxes Should Go Up for the Upper Class - Essay Example Higher taxes should be imposed on the higher income group. According to Monsebraaten in her article which appeared on the Toronto Star, she cited the president of TD Bank, Ed Clark, to aver that â€Å"as the country emerges from recession, Ottawa should consider cutting taxes for low-income Canadians who are being hit by both economic restructuring and an inequitable tax system that "discourages people from participating in the workforce". As evaluated, higher taxes to be imposed even in low-income earners would discourage people from joining the workforce and thereby preclude the government from generating individual income taxes. This was corroborated by La Follete, who, in his article entitled â€Å"Taxes Should be Higher – but fewer and direct†, indicated that â€Å"taxes should be levied in proportion to the ability of the taxpayer to carry the burden. Graduated income and estate taxes are based upon this sound principle†.... This was corroborated by La Follete (1938), who, in his article entitled â€Å"Taxes Should be Higher – but fewer and direct†, indicated that â€Å"taxes should be levied in proportion to the ability of the taxpayer to carry the burden. Graduated income and estate taxes are based upon this sound principle† (La Follette, 1938, p. 23). In a closer look at the components of earnings being subjected to taxes, Kuhnhenn (2012) disclosed that the proposal from presidential contender, Mitt Romney, indicated that a tax cap on deductions must be explicitly set to $17,000 to prevent higher income earners to present large amounts of expenses to be deductable from their taxable amounts. As averred, â€Å"Mitt Romney's idea to impose a $17,000 limit on taxpayer deductions would hit hardest on wealthy Americans, who make the most use of deductions to reduce their tax burden†¦ Roberton Williams of the Tax Policy Center said higher income taxpayers are much more likely to i temize their deductions than lower income taxpayers. "So right away this is going to affect people at the top end more than at the bottom," he said† (Kuhnhenn, 2012, pars. 1 & 10). The effect is still higher tax revenues to be generated from the higher income group, who have the greatest potentials to earn from a variety of sources; therefore, it validly supports imposing higher taxes to the upper class group. Another point of contention that supports imposing higher taxes on the upper class is the inverted pyramid structure of income distribution. As emphasized by La Follette (1938), â€Å"the distribution of income among the people may be represented by the familiar figure of a pyramid. At the top are a few millionaires. At the bottom are the multitudes of people who have

Academic Writing Skills Guide Essay Example for Free

Academic Writing Skills Guide Essay Introduction Preface to the first edition (2002) We have written this guide for you to help you on the way to becoming proficient in your chosen field of economics or business administration. As you advance in your studies, you will demonstrate your proficiency through the essays, papers, case reports, and other texts that you write. Your writing is thus a marker of your relative expertise in your discipline. Yet, it is also a means in itself. Writing helps you organize your own ideas, discover the strengths and weaknesses in your thinking, and internalize the knowledge you construct. We hope this guide will help you on your way. But like all guides, it does not contain everything. As Voltaire said, â€Å" the best way to be boring is to leave nothing out† This guide acts as a starter – it is up to you to . go deeper. Just as you will find with your writing assignments, we too have gone through the writing process in the construction of this guide. We constructed a plan, consulted numerous sources and people, wrote the text, revised it, and edited it, all the time trying to keep it clear and simple. See more:  The 3 Types of Satire Essay In putting together this guide, we have aimed to follow Ernest Hemingway who said, â€Å" My aim is to put down on paper what I see and what I feel in the best and simplest way. †We hope we have succeeded. Henri Mennens, MSc Robert Wilkinson, MSc Second edition (2010) The second edition of this guide to academic writing is a thorough revision of the first edition (2002). Apart from changes to chapter 2, we have significantly changed chapters 3 and 5. In addition, we have completely rewritten chapter 4 on citing and referencing in line with the current (2010) citation and reference norms of the American Psychological Association. Major changes also entail the introduction of many more examples. In addition, the format requirements for submitting papers has changed. 2 Guide to Academic Writing Skills Introduction We have not included information on grammar and punctuation, since we expect students at the School of Business and Economics to have a good command of these aspects on entry. However, we are aware that many users of this guide will wish to seek reassurance in this respect. We recommend users to consult a good grammar book or one of the many good writing sites on the Internet. Robert Wilkinson, MSc Jeannette Hommes, MA NOTE: the Guide is not presented in the format that you have to present your papers (see section 5). However, where extracts of student essays are given, these are in the required format. Acknowledgements We gratefully acknowledge the many people and sources we have consulted during the construction of this guide. In particular, we would like to express thanks to Henri Mennens for his work on the first edition, and Keith Campbell of the Language Centre who adapted the first edition of this guide in 2006. We also thank the Academic Writing tutors of the Language Centre for their inputs and the many students who have made use of the first edition. Furthermore, we are indebted to Mike Hannay and Lachlan Mackenzie, whose book Effective writing in English: A resource guide (both the 1996 and 2002 editions) has been a major source of information for chapters 2 and 3. We acknowledge the American Psychological Association whose â€Å" Publication manual† (American Psychological Association, 6th ed. , 2010) has been an excellent support in the construction of chapter 4 in this guide. Finally, we are grateful to the Director of the School of Business and Economics for supporting the production of this second edition. 3 Guide to Academic Writing Skills Introduction 1. Introduction Academic writing covers the wide range of specific writing tasks that you are required to write during the course of your academic studies: papers, reports, literature reviews, projects, case studies, dissertations, theses, research papers, and articles. Some of these text types are quite rare outside the academic environment (papers, literature reviews, dissertations, theses); others (reports, projects, etc.) may well be aiming at a much broader public. However, what they all have in common is a similar type of reader: a person educated in the specialist field (here economics or business studies), and usually acting as a professional in that field. These target readers represent the professional community of which you aim to become a member. To be accepted as member requires you to meet the norms and standards that the professional community expects. Thus with regard to writing, you are expected to adhere to the norms expected by the (international) academic community. Compare this to a relay race in athletics. In the relay race, you run with three other runners. If you are one of the two middle runners, you have to collect the baton smoothly from the previous runner and pass it on to the next runner. In the relay race your team runs against other teams (your local community). All of you have to run according to the set of rules agreed by the sports governing body (the professional community). If you do not, your team may be disqualified. The rules set the framework for a potentially great race, and within the rules there is vast scope for individual flair and talent. So with academic writing: you have to write according to the ‘ rules’ but to write well demands your own indi, vidual talent and enterprise. Just as a highly skilled athlete knows how to use the rules to his advantage, so an expert writer uses the norms and standards of professional academic writing to persuade readers of the power of his argument. We should not extend this athletics analogy too far: sports have clear sets of rules that everyone can read and study; academic writing does not. What a professional academic field has is a set of overt norms, such as a style guide. This guide is based on the editorial style requirements described in the sixth edition of the Publication Manual of the American Psychological Association (2010). Alongside these is a set of covert norms that are just as powerful. Examples of the covert norms will be the nature of argumentation that is considered acceptable in the field. Covert norms are hidden and therefore take a long time to acquire. Most novice writers acquire them through extensive reading in the field, and by paying active attention to the way other writers use 4 Guide to Academic Writing Skills Introduction language. This process of acquisition demands close observation of how expert writers use words and expressions differently in different types of text, e. g. literature reviews or case studies in a single field (e. g. marketing). Academic papers (and most other forms of academic writing) are typically expository or argumentative. An expository or informative paper describes or explains a particular set of phenomena, and provides an account of why these phenomena are found in one or more specific situations or contexts. The goal of the expository paper is also to acquaint the reader with a body of knowledge. An argumentative or persuasive paper must choose a side, make a case for it, consider and refute alternative arguments, and prove to the undecided reader that the opinion it presents is the best one. You must be aware of other sides and be fair to them; dismissing them completely will weaken your own argument. It is always best to take a side that you believe in, preferably with the most supporting evidence. To develop a good academic paper you should go through a number of stages, called the writing process. The following seven stages can be distinguished: The writing process 1. Thinking stage 2. Research stage 3. Outline stage 4. Drafting stage 5. Revising stage 6. Editing stage 7. Final version stage } } Planning process Transfer in a first draft output Revising editing Final output Figure 1. Stages of the writing process 1. Thinking stage In this stage you determine your topic area (which may of course already be given), brainstorm about ideas on the topic, select, reject and focus those ideas, before arriving at your final choice. 5 Guide to Academic Writing Skills. Introduction 2. Research stage Here you search for and study background literature and other materials, analyse the results, draw your own conclusions and interpretations, etc. 3. Outline stage In this stage you draft an outline of the paper you intend to write, setting out your main aim or purpose in the paper (the purpose statement or thesis statement), sketch how you will develop the points that follow from the purpose, and indicate how you will conclude the paper. 4. Drafting stage Here you put down on screen successively improved versions of your paper. 5. Revising stage In this stage you scan your work on a macro level for logical coherence, checking whether you need to add or delete information, whether sections need rephrasing for clarification. 6. Editing stage Here you edit your text on a micro level, checking the grammar, spelling, punctuation, in-text citations, references and the layout. 7. Final version stage In this stage you set out the final paper neatly and clearly. Writing a paper is recursive: you do not start at the beginning, and work through straight to the end, and that is that. At all times you will be ‘ backtracking’ ‘ or looping’so that as you are , writing your first draft, you may discover you need to add more information and have to return to the research stage. During the revising stage, you may discover that your original plan was too broad, and so decide to cut out a whole section. You may produce several revised versions of the paper before your final version. Do not forget to allow yourself plenty of time between writing your first draft and your final version. Figure 2 illustrates the three groups of actions in writing a paper, the planning process, the transfer, and revision and editing. The figure emphasizes the recursive nature of writing a paper in that each action not only feeds into the next but feeds back into the previous actions, entailing revision of those actions. 6 Guide to Academic Writing Skills Introduction â€Å" You may start with a plan, conduct some research (reading, library and/or Internet search), analyse and then synthesize the information you have acquired, construct a question or a statement that you will examine, draft an outline, write a rough draft of the introduction, start writing the body, then stop. You go back, conduct some more research, adjust your outline, rewrite the body, write a bit more, adjust the introduction, perhaps adjust the statement of your purpose, then stop again. You conduct more research, rewrite the body again, draft a conclusion, go back to the introduction, adjust the purpose, rewrite the introduction, then stop. You let the paper ‘ simmer’for a while, then reread it, adjusting here and there for content accuracy, perhaps search or check for a contrary argument, throw out less relevant parts of the paper, check the logical development of your ideas and arguments, and wrap up the conclusion. Then you check again for spelling (using the spellchecker, but also reading carefully word by word), check for grammar (using the grammar checkers wisely), check all punctuation, check the layout, check the citations and the references. You check too for sentence length (eliminate very long, rambling sentences), check paragraph structure (particularly if the topic of the paragraph changes in the paragraph – check the subjects of the main verbs), check the logical links between paragraphs and sections. And so on. † Figure 2: The writing process and its recursive nature (Bruer, 1993). This guide is organized as follows. Chapter 2 focuses on the planning process, describing the planning activities and the construction of an outline. Chapter 3 elaborates on the structuring of the paper, through a detailed discussion of the three parts of a paper, introduction, body, and conclusion. Moreover, structuring a paper effectively requires that you write wellconstructed paragraphs: this chapter also provides brief guidelines on paragraph organization. Chapter 4 explains the importance of citing sources and giving references, and provides guidelines how to put them in the paper in a correct way. Chapter 5 concentrates on finalizing the paper. This chapter discusses the format requirements, text revision and the evaluation of the paper. To conclude, this guide helps you to master the process of academic writing, which you can apply to the specific writing assignments during the course of your academic studies. It specifies the elements necessary to a successful academic paper. But keep in mind two things. First, each assignment will be different and require a different organization. Second, writing is a skill; 7 Guide to Academic Writing Skills Introduction  you only get better at a skill through regular practice. Regular practice leads to routine and expertise. The application of the principles of this guide can be of use until your last writing examination: the final thesis. However, this guide just contains a brief summary of the different topics discussed. For more information you should consult literature, especially the Publication Manual of the American Psychological Association (2010, 6th ed. , in the University Library), and the Internet. Besides, keep in mind that the writing process is not just simply following a set of rules. Try to develop your own style, expertise and talent, in order to distinguish yourself. Good luck with your writing career! 8 Guide to Academic Writing Skills The planning process 2. The planning process In order to get a good start to writing your paper, it is important that you go successfully through the planning process. This chapter describes the different activities of the planning process. Then, section 2. 2 discusses the most important stage of the planning process: the construction of an outline. 2. 1. The planning activities. During the planning process, according to Hannay and Mackenzie (2002), you are concerned with six major activities: 1 Generating ideas for the content. Ideas for content can come from several sources: from your own knowledge, from discussions with other people, and from various media sources (written texts, audio-visual media and electronic media). Brainstorming techniques help you to generate ideas in the first two categories. 2 Selecting and classifying points. Here you are concerned with ordering your ideas. Analyse them to determine the extent to which they are connected with each other. Ideas and concepts that are highly connected are likely to form key points in your texts. Those which are less closely connected may form essential supporting topics, or may need to be abandoned. Some may require more development. Always be prepared to get rid of ideas that prove not to be relevant to your argument. 3 Establishing your perspective. In this activity you need to decide what angle you are going to take with your material. Are you taking a historical perspective, or only discussing the present situation? Are you taking an objective position, or are you bringing in your own personal standpoint? Are you taking a general viewpoint, or only a specific case? Are you looking at the matter from your home country’ perspective? Are you discussing a general issue or only a nas tional situation? 9 Guide to Academic Writing Skills The planning process 4 Determining your intention. Now you need to consider what you want to do with the text. Do you want to present both sides of an argument equally, or do you want to present only one side? Do you need to give examples, or will your argumentation be sufficient on its own? Do you want to persuade the reader of your opinion, or are you only wishing to describe the matter? Do you want just to present a problem, or do you want to offer solutions as well? What you are going to do with your text must become very clear to the reader in the thesis statement: this statement directs the readers to the purpose of the text. 5 Formulating a draft title, structuring the introduction and conclusion. Here you should set down a working title and devise a draft structure for the introduction and the conclusion. At this stage your drafting should only be provisional: you should write the actual version only after you have written the body of the  paper. This is because you do need to know what your introduction is indeed introducing, and you need to know what your conclusion is concluding. A useful rule of thumb is: Plan your introduction, then your conclusion, and then your body, but write your body, then your conclusion and then your introduction. 6 Drafting paragraph themes. At this stage, go back to the ideas (themes) you have selected and classified. Now you have to decide which will be suitable for your text. Each theme usually is the basis for a single paragraph. Each theme too will require sufficient development; so do not try to include too many. As a rough guide, you probably cannot treat adequately more than about 4 themes in a 1000-word paper (roughly 3 pages), while a 2500-word paper (roughly 6 pages) will seem overwhelming if it includes more than 9 or 10 themes. Once you have selected your themes, list the points that you need to make to support the theme in the paragraph. 2. 2. The planning outline The goal of the planning outline is to help you organize your ideas, and present them in a logical order. It serves to identify the relationships between the ideas: it allows you to see how related ideas can be grouped together, and which ideas you can cut out, and which ideas need more support. A good outline helps you to maintain the direction in your paper, and prevents you from getting distracted into irrelevant information. 10 Guide to Academic Writing Skills The planning process Figure 3 lists six steps that may be considered in the development of a planning outline. 1 Decide the purpose of your paper and the audience you are writing for. 2. Develop a statement in which you define the goal or purpose of your paper (commonly called thesis statement). This clarifies what you are going to present or argue in the paper. At this stage you may not have a definitive version of this statement. 3 List all the important points you want to handle in the paper. These points have to be split in three main parts: introduction, body, and conclusion. The points in the introduction include the items that lead to the purpose or thesis statement (so-called background information), and a statement of the purpose or goal that should now be defined precisely. When you are planning your paper, you will group all your ideas around one central theme. This theme forms the core of your purpose or thesis statement or research question. The points in the body have to be logically organized so that they follow from your purpose and lead towards the conclusion. In a larger paper (for example a Master’ thesis), you usually develop a set of subquestions, covering the s points that lead to an answer to the research question. By answering step by step the different subquestions in the body, you can draw a structured and well-founded conclusion at the end. The points in the conclusion include the summary of the facts that lead to an answer to the statement or question you started with and the answer itself. 4 Categorize the points in the body under general headings so that you can identify which points need more development (e. g. you have to do more reading) and which points are not useful or relevant (delete these). Choose precise, concrete words for the headings: avoid vague terms. Relate the headings to the purpose of your paper. If your paper is describing a situation, you are more likely to choose noun structures for headings (for example: Failure of Bretton Woods). If your paper is oriented to action, you may choose verbal structures; typically -ing forms in English (for example: Reforming the auditor’ duties). s 5 Work out how one idea follows logically from the previous one. Note down how you will make the transitions from point to point. This is a key step, but one that is often underrated. Failure to think out the transitions in the planning stage can cost you more time in the revising stage. 6 Finally, look back at the whole outline, and check that you are satisfied that it all hangs together logically and conceptually. Now you are ready to start writing. Figure 3. Six steps in the planning process. Outlines are generative. They are most useful if you modify them as you write in line with new thoughts or information. Some of you may find that a simple, less detailed written outline is sufficient – you may be very competent in holding the full structure in your mind – but you may add more detailed points to the outline as you progress. Most of you, however, find that a relatively detailed outline on paper is an effective reminder of what the goal of your paper is and of what you have selected from the literature, and an efficient guide to how far you have come. 11 Guide to Academic Writing Skills The planning process An outline as a simple list of points (see Figure 4, box a) may not help you organize and structure your paper. A more organized outline (see Figure 4, box b) will help you see how the different parts hang together and may facilitate the writing. Many American writing textbooks and websites provide detailed guidance on writing outlines. Under the American convention, outlines are structured using the following symbols (Roman numerals, capital letters, Arabic numerals). This is only a convention used in the writing process: it is not part of APA style, and under no circumstances should it be used in the final paper (see for example Purdue University’ Online Writing Lab: http://owl. english. purdue. edu/owl/resource/544/03/). Box c (Figs ure 4) illustrates the framework using the American conventions. a Unhelpful outline Topic: The Struggle for the Mobile Phone Market 1. Description of the European mobile phone market. 2. Major players: Nokia, Ericsson, Siemens. 3. Focus of youth market. b Structured outline 4. Future trends in the market European Commission case on choline chloride cartel 1. Introduction 1. 1. Background to case: choline chloride cartel 1. 2. Aim of paper (thesis): European Commission took the right decision to fine the firms, because they had formed a cartel, but the fines are not sufficient to discourage cartel forming in the future. Key economic issues 2. 1. Market description 2. 1. 1. Producers 2. 1. 2. Consumers 2. 2. Agreements 2. 2. 1. Price fixing 2. 2. 2. Market sharing Economic impact on competition 3. 1. Fixed prices raised income for producers 3. 2. Market sharing reduced competition 3. 3. Economic impact of cartel (Perloff) 3. 3. 1. Oligopoly 3. 3. 2. Welfare analysis European Commission decision 4. 1. That the market is an oligopoly 4. 2. That the market is not competitive 4. 3. Punishment for firms 4. 3. 1. Fines 4. 3. 2. Leniency ruling Conclusions 5. 1. Summary 5. 2. Price setting agreements have a big impact on the market 5. 3. Fines based on gravity and duration of infringement 5. 4. Leniency: fines not high enough to discourage cartel formation in future. 2. 3. 4. 5. 12 Guide to Academic Writing Skills c Classic formal outline (American style) I. II. First item Second item A. sub-item B. sub-item 1. sub-sub-item 2. sub-sub-item Third item. The planning process III. Figure 4. Examples of outlines. 13 Guide to Academic Writing Skills Structuring 3. Structuring On the basis of the outline, described in the previous chapter, it is now possible to continue with the structure of your paper. You started the structuring process already in steps three and four of the construction of an outline, described in section 2. 2. The structuring process continues by implementing these steps in the paper, starting with the introduction. Section 3. 1 discusses the structuring process of the introduction, section 3. 2. covers the middle part (or body), and section 3. 3. the discussion and conclusion. Structuring a paper effectively also requires that you write well-constructed paragraphs. This is discussed briefly in section 3. 4. 3. 1. The introduction The introduction has three functions, all of which must be present. First, it sets the context by introducing the topic of your paper. This is called the background information. This information leads to the second function: it specifies the purpose of the paper. Finally, the introduction contains a short outline of how you are going to handle the aspects of your topic in the rest of the paper. Any introduction in which one of these functions is missing is necessarily incomplete. The length of the introduction varies from one paragraph to several pages, depending on the total length of the paper. Three other factors influence the length. First, how familiar are your readers with the context? If, for example, you are writing about small and medium-sized businesses in Nepal, you may have to explain much more of the Nepalese background for readers who are less familiar with that country, since the readers may wish to compare Nepalese SMEs with those in other developing countries. Second, what the type of paper (or genre) are you writing? If, for example, you are writing a review of the academic literature on internet auction markets, your introduction might be quite short, since you will include the information from your review in the middle of your paper. Similarly, if you are examining a competition case from, say, the European Commission or the US Department of Justice, then you may not need much background information, for you can refer almost straightaway to the case. On the other hand, in a paper in which you argue a point of view (e.g. the abolition of export subsidies), then you may need to present adequate background information before introducing your pur- 14 Guide to Academic Writing Skills Structuring pose. Third, what economics or business discipline are you addressing? The length of introductions may differ between econometrics, labour economics, marketing, strategic management, and so on. It is wise to check by reading relevant previous papers in the target discipline and the target genre, as well as taking the readers’ familiarity into account. Nevertheless, as a useful rule of thumb, it is valuable to think of your introduction as being about one-eighth of the length of the text you are writing. Thus, the introduction to a 1000word paper would be about 125 words; the introduction to a 10,000-word dissertation would contain about 1250 words, and may well appear as a short chapter in its own right. So treat the one-eighth concept as a guideline, not as a straightjacket. Writing the introduction depends heavily on personal preference. Some writers like to know exactly how they will begin before they start to elaborate the text they are aiming to write; other writers prefer to know what they have written first, and then write the introduction to fit it, so that it leads to the purpose statement. Yet, a good rule of thumb is to write a draft introduction that leads to your purpose statement, then write the whole text, right to the conclusion, progressively editing as you go along. Only then do you return to your introduction and adjust or rewrite it so that it does indeed fit your paper neatly and satisfyingly. 3. 1. 1. The background information The introduction prepares the readers for what follows. Thus, the introduction has an orientation function. Thus, it should therefore present enough background information so that the readers will recognize that the middle of your paper follows logically and coherently from the introduction you need to pay attention to what the reader can be expected to know already and what will be new. Your introduction is more effective when it progresses from the known to the unknown (Figure 5). 15 Guide to Academic Writing Skills. Structuring Prediction markets and their applicability for organizational decision making 1. Introduction Whether firms are successful or not depends to a great extent on their decisions about new products. Therefore, top management has large Background information (known less known) incentives to have as accurate information as possible on future demand and success of new products. Usual methods of gathering this information include customer surveys and expert opinions. Often, however, these approaches are very inaccurate and misleading. In order to avoid problems linked to the two methods mentioned above, firms came to think about whether or not to make use of prediction markets as information gathering tools (Ho Chen, 2007). New information (topic) Prediction markets, also known as information markets or future events (Wolfers Zitzewitz, 2004), are markets in which price is used as an indicator of the probability that a certain event will occur in the future (Manski, 2006). Market participants buy and sell contracts of the particular event they think will be likely to take place and they receive money when they betted correctly (Wolfers Zitzewitz, 2004). This Purpose of paper paper investigates the question whether or not firms should engage in prediction markets to make informed decisions. Outline Firstly, it explains some general aspects of prediction markets. Secondly, it describes examples of this forecasting tool, focusing for illustration on the Iowa Electronic Market and finally it compares benefits and disadvantages of implementing prediction markets in businesses. Figure 5. Example of an introduction from a first-year business paper. 16 Guide to Academic Writing Skills Structuring 3. 1. 2. The purpose statement The purpose statement is a vital component in academic papers. It marks the high point of the introduction. This statement is a clear expression of the purpose that your paper is expected to assert, explain, support, or defend (Fulwiler Hayakawa, 2000). It summarizes the main idea of a paper and makes that idea explicit to the readers. The statement answers the questions the critical reader has: â€Å" what? Why does this paper exist? What’ it all about? † So s In the literature on academic writing, you will meet the term ‘ thesis statement’ This term cov.ers the statement that the writer is going to argue in his or her paper. Strictly speaking, it is relevant to argumentative papers where you are advancing a claim (the thesis), and then in the paper you present the arguments (evidence) that demonstrates whether the claim holds. An example of an argumentative paper is a position paper in which you set out a particular theoretical position (opinion) based on arguments (evidence). Many papers that you write will not be essentially argumentative papers. You may often simply be explaining a phenomenon or showing and analysing data. Sometimes, you may simply be answering an exploratory question. However, all papers do require a statement or question that neatly summarizes what you are going to do in your paper (see Table 1). Table 1. Types of papers and associated purpose statements*. Type of paper Argumentative paper Purpose as: expressed Explanation You argue a proposition (claim). You present the arguments (evidence) for and against the claim, and decide whether the claim is supported or not. You start with a question about a phenomenon, and devise one or more hypotheses that you will test in your research. Your experimental paper reports the results. Example Government action to restrict the bonuses paid to investment bankers is unwise because it is harmful to the economy as a whole. Are poor people more generous than rich people? Poor people will give a larger percentage of a monetary gift to poor people than rich people will. Thesis statement Experimental per pa- Research question; hypothesis 17 Guide to Academic Writing Skills Structuring Exploratory analysis data Research question You conduct a survey or a series of interviews, for example, but do not have an explicit hypothesis before you start. You have a research question, but do not know in advance what the answers may be. How much do students know about financing small and medium-sized businesses? Or: This paper explores the knowledge students have about the financing of †¦ This paper reviews recent experimental research into the principal-agent relationship. This paper examines whether the economic grounds for approving the merger were sound. OR: Were the economic grounds for approving the merger sound? The European Commission was justified in fining the lift manufacturers as their cartel had distorted competition and reduced consumer welfare.

Sir Gawain and the Green Knight :: Fourteenth Century English Literature Essays

Sir Gawain and the Green Knight Sir Gawain and the Green Knight is a poem written in the fourteenth century by an anonymous author. It describes the adventures of Sir Gawain, during which his morality is put to the test. The story develops around the Christmas game with the Green Knight. In this game the challenger, the Green Knight, proposes to exchange blows with an axe within a one-year interval. At the time Sir Gawain and the Green Knight was written, Sir Gawain was considered to be the most noble and admirable of the knights of the Round Table. His actions, therefore, in this poem, testify to the reader that his knightly honor is unblemished, despite the moral tests he is put through in the story. The main idea behind the poem is to show that the perfect Christian knight, is not just the strongest and bravest warrior, but also the most moral and honorable person. Therefore, Sir Gawain is tested in order for us to see if he is a perfect knight. GRAPH The second part of the poem (stanzas 1 through 3) presents us with a change in the poem's tone, as compared with the previous festival atmosphere of the castle. We are given a detailed description of passing time. The change in weather and all the surroundings seems to be governed by fate, but as the poet notices the "First things and final conform but seldom" (Norton, 212). The vivid description of passing clouds, "fostering showers"(212) and singing birds signifies the beginning of summer-time, which changes with the portrayal of harvest season, the ripening of the fruits and the turning of green grass into gray (Norton, 213), marked by arrival of the autumn. We see how the eternal cycle of seasons is once again approaching its end. The cold winter is very close now, and that also means that so is Sir Gawain's journey to find Green Knight and complete the Christmas game: "And so the year moves on in yesterday's many, And winter once more, by the world's law draws nigh." (Nor ton 213, lines 529-530)

Bite Me: A Love Story Chapter 9

9. Tenderloin If you're looking for a great taco in San Francisco, you go to the Mission district. If you want a plate of pasta, you go to North Beach. Need some dim sum, powdered shark vagina, or ginseng root? Chinatown is your man. Hankering for stupidly expensive shoes? Union Square. Want to enjoy a mojito with an attractive, young professional crowd, well you'll want to head for the Marina or the SOMA. But if you're looking for some crack, a one-legged whore, or a guy sleeping in a puddle of his own urine, you can't beat the Tenderloin, which was where Rivera and Cavuto were investigating the report of a missing person. Well-persons. â€Å"The theater district seems somewhat deserted today,† said Cavuto as he pulled the unmarked Ford into a red zone in front of the Sacred Heart Mission. The Tenderloin was, in fact, also the theater district, which was convenient if you wanted to see a first-rate show in addition to drinking a bottle of Thunderbird and being stabbed repeatedly. â€Å"They're all at their country homes in Sonoma, you think?† Rivera said, with a sense of doom rising inside him like nausea. Normally at this time of the morning, the Tenderloin sidewalks ran with grimy rivers of homeless guys looking for their first drink of the day or a place to sleep. Down here you did most of your sleeping during the day. Night was too dangerous. There should have been a line around the block at Sacred Heart, people waiting for the free breakfast, but the line barely reached out the door. As they walked into the Mission, Cavuto said, â€Å"You know, this might be the perfect time for you to get one of those one-legged whores. You know, with demand down, you could probably get a freebie, being a cop and all.† Rivera stopped, turned, and looked at his partner. A dozen raggedy men in the line looked, too, as Cavuto was blocking the light in the doorway like a great, rumpled eclipse. â€Å"I will bring the little Goth girl to your house and film it when she makes you cry.† Cavuto slumped. â€Å"Sorry. It's all kind of getting to me. Teasing is the only way I know to take my mind off of it.† Rivera understood. For twenty-five years he'd been an honest cop. Had never taken a dime in bribes, never used unnecessary force, had never given special favors to powerful people, which is why he was still an inspector, but then the redhead happened, and her v-word condition, and the old one and his yacht full of money, and it wasn't like they could tell anyone anyway. The two hundred thousand that he and Cavuto had taken wasn't really a bribe, it was, well, it was compensation for mental duress. It was stressful carrying a secret that you could not only not tell, but that no one would believe if you did. â€Å"Hey, you know why there's so many one-legged whores in the Tenderloin?† asked one guy who was wearing a down sleeping bag like a cape. Rivera and Cavuto turned toward the hope of comic relief like flowers to the sun. â€Å"Fuggin' cannibals,† said the sleeping bag guy. Not funny at all. The cops trod on. â€Å"If you only knew,† said Rivera over his shoulder. â€Å"Hey, where is everybody?† asked a woman in a dirty orange parka. â€Å"You fuckers doing one of your round-ups?† â€Å"Not us,† said Cavuto. They moved past the cafeteria line and a sharp young Hispanic man in a priest's collar caught their eyes over the heads of the diners and motioned for them to come around the steam tables to the back. Father Jaime. They'd met before. There were a lot of murders in the Tenderloin, and only a few sane people who knew the flow of the neighborhood. â€Å"This way,† said Father Jaime. He led them through a prep kitchen and dish room into a cold concrete hallway that led to their shower room. The father extended a set of keys that were tethered to his belt on a cable and opened a vented green door. â€Å"They started bringing it in a week ago, but this morning there must have been fifty people turning stuff in. They're freaked.† Father Jaime flipped on a light and stood aside. Rivera and Cavuto entered a room painted sunny yellow and lined with battleship gray metal shelves. There was clothing piled on every horizontal surface, all covered, in varying degrees, with a greasy gray dust. Rivera picked up a quilted nylon jacket that was partially shredded and spattered with blood. â€Å"I know that jacket, Inspector. Guy who owns it is named Warren. Fought in Nam.† Rivera turned it in the air, trying not to cringe when he saw the pattern of the rips in the cloth. Father Jaime said, â€Å"I see these guys every day, and they're always wearing the same thing. It's not like they have a closet full of clothes to choose from. If that jacket is here, then Warren is running around in the cold, or something happened to him.† â€Å"And you haven't seen him?† asked Cavuto. â€Å"No one has. And I could tell you stories for most of the rest of these clothes, too. And the fact that clothing is even being turned in means that there's lot of it out there. Street people don't have a lot, but they won't take what they can't carry. That means that this is just what people couldn't carry. Everyone in that dining room is looking for a friend he's lost.† Rivera put down the jacket and picked up a pair of work pants, not shredded, but covered in the dust and spattered with blood. â€Å"You said that you can link these clothes to people you know?† â€Å"Yes, that's what I told the uniformed cop first thing this morning. I know these people, Alphonse, and they're gone.† Rivera smiled to himself at the priest using his first name. Father Jaime was twenty years Rivera's junior, but he still spoke to him like he was a kid sometimes. Being called â€Å"Father† all the time goes to their head. â€Å"Other than being homeless, did these people have anything in common? What I mean is, were they sick?† â€Å"Sick? Everyone on the street has something.† â€Å"I mean terminal. That you know of, were they very sick? Cancer? The virus?† When the old vampire had been taking victims, it turned out that nearly every one of them had been terminally ill and would have died soon anyway. â€Å"No. There's no connection other than they were all on the street and they're all gone.† Cavuto grimaced and turned away. He started riffling through the clothing, tossing it around as if looking for a lost sock. â€Å"Look, Father, can you make us a list of the people these clothes belong to. And add anything you can remember about them. Then I can start looking for them in the hospitals and jail.† â€Å"I only know street names.† â€Å"That's okay. Do your best. Anything you can remember.† Rivera handed him a card. â€Å"Call me directly if anything else comes up, would you? Unless there's something in progress, calling the uniforms will just put unnecessary steps in the investigation.† â€Å"Sure, sure,† said Father Jaime, pocketing the card. â€Å"What do you think is going on?† Rivera looked at his partner, who didn't look up from a dusty pair of shoes he was examining. â€Å"I'm sure there's some explanation. I don't know of any citywide relocation of the homeless, but it's happened before. They don't always tell us.† Father Jaime looked at Rivera with those priest's eyes, those guilt-shooting eyes that Rivera always imagined were on the other side of the confessional. â€Å"Inspector, we serve four to five hundred breakfasts a day here.† â€Å"I know, Father. You do great work.† â€Å"We served a hundred and ten today. That's it. Those in line now will be it for today.† â€Å"We'll do our best, Father.† They moved back through the dining room without looking anyone in the eye. Back in the car, Cavuto said, â€Å"Those clothes were shredded by claws.† â€Å"I know.† â€Å"They're not just hunting the sick.† â€Å"No,† Rivera said. â€Å"They're taking anyone on the street. I'm guessing anyone who gets caught out alone.† â€Å"Some of those people in the cafeteria saw something. I could tell. We should come back and talk to some of them when the priest and his volunteers aren't around.† â€Å"No need, really, is there?† Rivera was scratching out numbers on his notepad. â€Å"They'll talk to the paper,† Cavuto said, pulling in behind a cable car on Powell Street, then sighing and resolving himself to move at nineteenth-century speed for a few blocks as they made their way up Nob Hill. â€Å"Well, first it will be covered as amusing stuff that crazy street people say, then someone is going to notice the bloody clothes and it's all going to come out.† Rivera added another figure, then scribbled something with a flourish. â€Å"It doesn't have to come back to us,† Cavuto said hopefully. â€Å"I mean, it's not really our fault.† â€Å"Doesn't matter if we get blamed,† said Rivera. â€Å"It's our responsibility.† â€Å"So what are you saying?† â€Å"I'm saying that we're going to be defending the City against a horde of vampire cats.† â€Å"Now that you said it, it's real.† Cavuto was whining a little. I'm going to call that Wong kid and see if he has my UV jacket done.† â€Å"Just like that?† â€Å"Yeah,† Rivera said. â€Å"If you go by Father Jaime's example, they've eaten about three-quarters of the Tenderloin's homeless in, let's call it a week. If you figure maybe three thousand street people in the City, you're talking about twenty-two hundred dead already. Someone's going to notice.† â€Å"That's what you were calculating?† â€Å"No, I was trying to figure out if we had enough money to open the bookstore.† That had been the plan. Early retirement, then sell rare books out of a quaint little shop on Russian Hill. Learn to golf. â€Å"We don't,† Rivera said. He started to dial Foo Dog when his phone chirped, a sound it hadn't made before. â€Å"The fuck was that?† asked Cavuto. â€Å"Text message,† said Rivera. â€Å"You know how to text?† â€Å"No. We're going to Chinatown.† â€Å"A little early for eggrolls, isn't it?† â€Å"The message is from Troy Lee.† â€Å"The Chinese kid from the Safeway crew? I don't want to deal with those guys.† â€Å"It's one word.† â€Å"Don't tell me.† â€Å"CATS.† â€Å"Did I not ask you not to tell me?† â€Å"The basketball court off Washington,† Rivera said. â€Å"Have that Wong kid make me one of those sunlight jackets. Fifty long.† â€Å"You get that many lights on you they'll have you flying over stadiums playing Goodyear ads on your sides.†

Genetically Modified/Engineered Foods Essay

Genetically modified food products first emerged in the commercial markets some time around the mid 1990s and were a hot topic among producers and potential buyers alike. A decade has passed ever since and the debate around genetically engineered foods shows no signs of retreat. Initially, there was much enthusiasm to these foods due to the many advantages expected from these modified food crops, such as resistance to pests and the use of herbicides for the control of weed production in addition to the high nutritional value. Proponents of this new technology of food production were confident that its employment would yield extremely positive results including improved crop yield, agrochemical use and the production of highly nutritious food crops even in nutritionally drained soils. However, as time elapsed, research and study began to be conducted on these foods and it was soon brought to light that these foods are not safe for consumption, resulting in a backlash against the use of these foods. Opponents argue that the dangers associated with genetically engineered foods far outweigh the few benefits. The methods of production of foods due to gene slicing biotechnological are new and hence, the products obtained from them cannot be appropriately tested by the old methods. There is also a growing concern that genetically modified foods would create a monopoly of food supply in the hands of a few large companies which would cause tremendous harm to smaller farmers and agriculture businesses. The matter has become a political issue in many countries due to this fast, which has the power to influence the lives of millions of farmers across developed countries. The paper attempts to analyze both sides of the argument by highlighting some of the advantages and disadvantages of genetically modified foods. The primary worry is of course the danger and risk to the original composition of crops which would be substantially modified by the new techniques. The debate regarding genetically modified or engineered foods is getting more serious as there are numerous concerns regarding the environmental and health risks of food produced from this new technology. The primary causes of problems are believed to rise due to the antibiotic resistant genes used in the crops which are altered and modified. The production process also includes increased use of pesticides while planting the many varieties of modified plants (CFS 2000, 2004). Some authors have stated that genetic modification of foods is the new technology in agriculture which is â€Å"here to stay† (Schmidt 2005) ignoring the possibility of allergens which have the potential of triggering allergies in people due to the consumption of genetically engineered species of crops and agricultural products is a cause of concern. The growing episodes of food contamination prove that genetically modified foods are not absolutely safe to consume. The contamination of food due to the altered species of corn termed as ‘Starlink’ was the cause of contamination in numerous food products and due to which the company Aventis had to suffer huge losses to pay one hundred and ten million dollars in order to compensate the losses of farmers, food processors and grain handlers (Harl 2003; Jacobs 2003). There have been other contamination incidents which have resulted in severe health and financial problems to the biotech industry. Gillis (2002), Nichols (2002), and Greenpeace (2005). Besides, researchers are apprehensive of the testing methods of the FDA due to the alterations in the composition of these modified foods which subsequently results in changes of â€Å"toxicological, immunological, or nutritional concern† (Schenkelaars, 2002). The testing techniques of genetically modified foods by the FDA has attracted severe criticism for by top level scientists who are opposed to the process of gene alteration in food production and agriculture (Alliance for Biointegrity 2004). The general public too is apprehensive over the techniques used in the manufacture and production of genetically engineered foods (Schmidt, 2005). Schmidt (2005) explains that biotechnology enables scientists to employ methods for combination of genes from unrelated species of plants, animals and microorganisms for which many methods are used. The genes can be artificially combined using natural techniques to allow bacterial and viruses to â€Å"penetrate cells† or electric shocks â€Å"to destabilize the cell membranes† which would help in making the cell membranes â€Å"permeable†. All these artificial techniques facilitate the permeability of the cell membrane which otherwise evades the entry of any foreign genes or DNA from entering the original structure of the cell (Schmidt, 2005). Genetic engineering would mean going against nature for the creation of new substances, the validity of which remains an unanswered question. What is worse is the fact that the natural boundaries of the entire animal and plant kingdom will be at potential risk, since genetic engineering provides scientists with the ability to combine the genes of any existence on the face of the earth. The gene of a potato can be combined with the gene of a fish by introducing the former into the latter or vice versa. This scientific manipulation of foods is a growing concern among many scientists who feel that genetic alteration by humans can increase the levels of natural toxins in plants or allergens in foods. Genetic modification also increases the potential to enable plants and natural foods of â€Å"switching on genes that produce poison† (Shan, 2006). Other dangers of engineered foods include â€Å"antibiotic resistance† among foods, â€Å"increased pesticide residues†, â€Å"genetic pollution† and damage to soil fertility and the beneficial insects which would all subsequently cause â€Å"socio-economic hazards and ethical hazards to the entire human community† (Cummins 1999). Additionally, injection of chemical hormones like the IGF-1 in animals such as the cow increases the risk of serious diseases like cancers of the breast, colon and the prostate among consumers (Cummins 1999). Proponents of genetically engineered foods argue that these foods grown without the use of chemical additives are â€Å"superior†. The addition of food colors such as Para Red and Sudan III to naturally grown foods have resulted in several hazardous incidents as reported by the BBC News (2005) and since genetically produced foods are grown and stored without the use pesticides or fertilizers and any kind of artificial additives, supporters advocate its use. Reports regarding the growing cases of diseases such as asthma (Salam et al 2004), cancers (Muir 2005) and other harmful diseases caused due to farming techniques and pollution is a prime concern to the proponents of genetically modified foods. Heaton (2001) affirms the many health problems which occur due to the growing use of pesticides in natural foods including hormone disturbances, repression of the human immune system and other neurological damages. The chemicals used as pesticides in naturally produced foods include the likes of DDT which has been banned by most of the developed nations, and others such as lindane and astrazine (Shan, 2006). The pesticide residues such as organophosphates found in foods have been associated with hazardous effects such as reduced male fertility, cancer, abnormalities of the fetus, and even Parkinson’s disease (BMA 1992 and Robbins 1991). Additionally, high exposures of the farmers to pesticides have also enormously increased the risks of these farmers to cancers and other harmful diseases associated with them. (Schreinemachers, 2000; Alavanja et al. ,2003). Nutritionally too, genetically modified foods are believed to fare better than their natural counterparts. Research confirms that the nutritional value of genetically modified and grown foods is more than naturally grown foods. Worthington (2001) affirms that organic crops contain far more vitamins, minerals and other nutrients which are beneficial for the functioning of a healthy body. Besides, organic foods are believed to contain much less percentages of nitrates than naturally produced foods (Williams, 2002). The report by the Soil Association compares the nutritional value of genetically modified foods and naturally produced foods (Heaton 2001). Since many food products contain less water, which is why they shrink on storage, genetic engineering of foods tends to alter the structure of the plants so that the ability to retain more water in increased. This would also prevent the food from shrinking on being cooked. Genetic farming and modification of foods also restrict the use of drugs, especially in animals which reduces the risk of infections to humans. Besides, genetically engineered foods and products have higher levels of flavonoids, which act as a natural defense mechanism against the pests feeding on them (Shan, 2006). Flavonoids also play a crucial role in the prevention of cardiac problems and fatal diseases such as cancer. These foods also tend to have greater ant oxidation properties, due to the antioxidants like lycopene and phyto-nutrients like tannins present in them (Shan, 2006). Genetically modified foods have been an issue of debate over the possible advantages and disadvantages they may have on the health of humans. Thus, while it is important to adopt new technologies and procedures to better human life, the health and quality should not be compromised. It is the responsibility of regulatory authorities to adopt means and measures for appropriate testing of foods so that the general public gets maximum benefits from advancing technological processes without having to compromise health and wellbeing.

Marketing has developed tremendously with the evolution of technology

Marketing has developed tremendously with the evolution of technology Marketing has developed tremendously with the evolution of technology. The internet, which is continuing to grow rapidly, is one of the most important technologies that have affected marketing. It has destroyed all boundaries such as time and distance. Manufacturers can now connect with customers without any constraints. Both Ryan and Jones (2011) and Brennan and Schafer (2010) discussed how mobility affects marketing and that it is much easier to advertise now that you can reach anyone, anytime, anywhere. Day and Bens (2005) stated that it also gave an opportunity for small regional companies to access bigger markets and compete internationally. The internet exposes customers to these various markets, which gives them the chance to choose from a wider range of products so they would find exactly what they are looking for. Another positive impact of technology on marketing is that it allows companies to store information about each customer in order to understand them more thorou ghly using past behavioural data. Getting feedback from customers has another important role in marketing. Knowing the weaknesses and strengths of their product would be extremely useful if they received feedback from customers instantly. If there were any deficiencies or traits in the product which customers were complaining about, the manufacturers could find solutions or enhance their product as soon as possible so it doesn't result in a loss in sales. On the other hand receiving positive feedback and knowing the strengths of their product lets them know what to focus on in manufacturing the next product or what to focus on in advertising for this product. Besides that, it is more convenient for consumers to do their shopping online now that online stores have no closing hours. Today, with the introduction of technology the way of marketing changes. The most important technology which change the way of doing marketing is internet. Now a day's internet is everywhere. Internet eliminates all the barriers of communicating with people and also eliminates distance boundaries. Now it's easy for companies to communicate with their customers without any limitations and barriers. According to Ryan and Jones (2011) and Brennan and Schafer (2010) Advertising has grown hugely with the advancement of innovation. The web, which is proceeding to develop quickly, is a standout amongst the most essential advances that have influenced promoting. It has devastated all limits, for example, time and separation. Producers would now be able to associate with clients with no imperatives. Both Ryan and Jones (2011) and Brennan and Schafer (2010) talked about how portability influences promoting and that it is significantly less demanding to publicize now that you can achieve anybody, whenever, anyplace. Day and Bens (2005) expressed that it additionally gave an open door for little local organizations to get to greater markets and contend universally. The web opens clients to these different markets, which allows them to browse a more extensive scope of items so they would discover precisely what they are searching for. Another positive effect of innovation on promoting is that it enables organizations to store data about every client keeping in mind the end goal to comprehend them all the more completely utilizing past behavioral information. Getting input from clients has another critical part in showcasing. Knowing the shortcomings and qualities of their item would be to a great degree helpful on the off chance that they got input from clients in a split second. On the off chance that there were any insufficiencies or qualities in the item which clients were whining about, the makers could discover arrangements or improve their item at the earliest opportunity so it doesn't bring about a misfortune in deals. Then again accepting positive criticism and knowing the qualities of their item tells them what to center around in assembling the following item or what to center around in publicizing for this item. Other than that, it is more helpful for customers to do their shopping on the web now that online stores have no end hours.